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JEAN PAUL GAULTIER - Très Gaultier

The Maison Jean Paul Gaultier fosters various and varied encounters in a space in sync with the ebullience of the City of Lights. Between fiction and reality, the campaign, designed by Torso, lifts the veil on the effervescence of the House. Meng, the Maison’s fit model, takes on the role of the head designer of an imaginary studio. The it-girl with a rebellious streak Amelia Gray poses right next to the Haute Couture section while Vladimir McCrary, an actor and a former spokesmodel forthe brand, becomes an essential part of backstage areas. Among these figures in the Gaultier community, Dominican artist Tokischa embodies the new generation of enfants terribles. One day featuring with Madonna, the next muse of the campaign done by Torso as a package delivery woman who transforms onto an artistic director. Tokischa takes on multiple roles in life as well as on stage. The doors of the Gaultier universe open onto the fantasized backstage of fashion.

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