Ercole's passion is a family passion. His mother and grandmother passed on to him the love for the world of fashion and retail.  After the experience in the family business – 12 multi-brands in Costa Smeralda and Cagliari in the island of Sardinia- Ercole created his own business in an increasingly multicultural and multifaceted fashion scenario. This passion over the years has been fuelled through studies and a love for experimentation and research A perfect mix of intuition, innovative spirit, careful observation of new media, and a great respect for the DNA of the boutique. A store and an e-commerce that stand out for the vision of the future, not only a landmark for loyal customers, but also a hub for millennials constantly in search of new inspirations. An ideal location for customers who want to have an overview of the latest trends in a luxury but, at the same time, very welcoming environment thanks to a young and highly motivated team. To be added the landing of the brand on social networks and on the Farfetch market place. The essential mark of Il Duomo is the balanced selection of items. You can find the iconic and consolidated brands such as Gucci, Saint Laurent, Prada, Dior, the latest fashion scenarios such as Vetements, Marine Serre, Fear of God, Craig Green and also cult fashion brands like Bottega Veneta, Balenciaga, Tom Ford, Alaia and Berluti.

In the Novara’s historic center stands Il Duomo, the brand’s original boutique and an icon of refined Italian style. Established in 1985, the store quickly became a landmark for luxury fashion, a mecca for fashion victims, offering a curated selection of international designer collections in an elegant and distinctive setting. Following its acquisition by entrepreneur Ercole Cellino in 2017, Il Duomo Novara underwent a new phase of transformation. The architectural renovation was entrusted to Mauro Galantino, one of Italy’s most respected contemporary architects, who brought a renewed sense of space, light, and modern sophistication to the boutique, while preserving the elegance of its original identity being on a Neo Classical Palace designed by the architect Alessandro Antonelli and was built in 1869. Inside, clients discover a meticulously curated selection of the world’s most prestigious fashion houses, including Prada, Gucci, Balenciaga, Bottega Veneta, Maison Margiela, Loewe, Berluti, Dior Homme and many more. The boutique offers a shopping experience that is both intimate and inspiring, blending timeless elegance with an ever-evolving vision of contemporary luxury. Il Duomo Novara is more than a store it is the foundation of a growing international presence, and a place where architecture, history, and high fashion meet in perfect harmony.

Piazza della Repubblica 8 - 28100 Novara, Italy
T. +39 0321 030677  M. +39 392 8275420
[email protected]
Store Opening: Monday 15.00 - 19.00
From Tuesday to Saturday 10.00 - 13.00 / 15.00 - 19.00
Sunday Closed (GMT +1)

In the heart of Chamonix-Mont-Blanc, Il Duomo Fashion Chamonix is a refined destination for luxury womenswear. Opened in October 2020, this exclusive boutique brings the essence of contemporary elegance to one of the most iconic Alpine resorts in the world. Located on the bustling Rue du Docteur Paccard, the boutique spans over 100 square meters of thoughtfully designed space curated by the Italian renowned architect's firm Studio Baciocchi. With its warm tones, clean lines, and refined details, the interior perfectly reflects the harmony between modern design and mountain charm. Il Duomo Chamonix offers a carefully curated selection of high-end fashion from the world’s most coveted brands, including Saint Laurent, Chloe, Celine, Valentino, Balenciaga, Prada, Loewe, Miu Miu, Roger Vivier and many more. Our collections embody timeless sophistication, avant-garde aesthetics, and the spirit of independent fashion. Originally designed as a multi-brand concept store for women, the Chamonix location now fully dedicates its space to women's fashion, following the launch of a separate menswear boutique in 2022. As part of Il Duomo Fashion Group,founded in Novara, Italy in 1985 our Chamonix boutiques continues a legacy of excellence, style, and personalized service. Whether you're discovering us online or visiting in person, Il Duomo Chamonix offers an elevated shopping experience in an extraordinary setting.

171 Rue du Dr Paccard - 74400 Chamonix-Mont-Blanc, Francia
T. +33 4 50 34 45 46 M. +33 7 85 66 32 01
[email protected]
Store Opening: From Thursday to Monday 10.00 - 13.00 / 15.00 - 19.00
Tuesday and Wednesday Closed (GMT +1)