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JACQUEMUS - Breaking Barriers

In a groundbreaking move, the luxury fashion house Jacquemus has chosen none other than the trailblazing Puerto Rican reggaeton artist Bad Bunny as the face of its latest campaign. This unexpected collaboration has sent shockwaves through the fashion industry, igniting conversations about inclusivity, diversity, and the evolving definition of beauty. Jacquemus, led by visionary designer Simon Porte Jacquemus, is renowned for its avant-garde designs and boundary-pushing aesthetics. By enlisting Bad Bunny as the face of their campaign, the brand is making a bold statement about embracing individuality and celebrating unconventional beauty.

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